Confidential Site Audit + Proposal
Your Website Is Turning Away Students
— and Carrying Legal Exposure.
thebarberschool.com has multiple broken nav links, zero accessibility compliance, and SEO issues costing you enrollment. This report breaks down exactly what we found and how we fix it.
Prepared for: Tim Hite, The Barber School — Midvale, UT
What We Found at a Glance
3
Broken Nav Links (404s)
441
Reviews Not Showing in Google
Title III Legal Exposure
Trade and vocational schools are explicitly classified as "places of public accommodation" under the ADA. Your website publicly advertises the campus as handicap accessible — but the digital experience fails accessibility standards. That gap is where demand letters come from.
ADA Violations Found
These are manual audit findings — not a scanner. Automated scanners miss the violations that attorneys actually use in demand letters.
| Violation |
Severity |
Impact |
| No alt text on hero images, team photos, or gallery images — screen readers announce raw filenames like IMG_4329-300x200.jpg |
Critical |
Blind users have no context for any images on the site |
| Missing skip navigation link — keyboard users must tab through every menu item on every page |
Critical |
Makes the site nearly unusable for keyboard-only users |
| Contact and enrollment forms have no labels or ARIA attributes |
Critical |
Screen readers cannot identify what any form field is for |
| "Click here" anchor text used throughout — no descriptive link context |
High |
Out of context for screen reader users navigating by links |
Missing lang="en" on the HTML element |
High |
Screen readers cannot select the correct pronunciation dictionary |
| No keyboard focus indicators — focus outline is suppressed site-wide |
High |
Keyboard users cannot see where they are on any page |
| Color contrast failures on overlaid text in hero and CTA sections |
High |
Fails WCAG 2.1 AA minimum contrast ratio of 4.5:1 |
SEO Issues Found
Broken Pages in Your Main Navigation
/programs/ and /why-us/ both return 404 errors — they are linked from your main menu and indexed by Google. Every visitor who clicks those links hits a dead end. Every Google bot that crawls them marks your site as broken.
Contact Page Routes to Thank You Page
Your nav links /contact/ to the confirmation page instead of the actual contact form. Prospective students trying to reach you hit a dead end immediately.
Your SEO Company's Name is on Every Blog Post
Every blog post publicly displays "Posted in Uncategorized by Scroll SEO" — your vendor's name is showing as the author across your entire content library. This undermines your brand authority and looks unprofessional to prospective students.
441 Google Reviews — None Showing as Rich Snippets
You have 441 reviews on Birdeye averaging 4+ stars. Without structured schema markup, Google doesn't display them as star ratings in search results. Your competitors with half the reviews may be outranking you visually just because their stars show.
Live Test/Staging Page Indexed by Google
A Lorem Ipsum placeholder page at /test/ is publicly accessible and indexed. This signals to Google that your site is poorly maintained.
What We'd Fix
- Repair all broken nav links — 301 redirects for /programs/ and /why-us/, fix /contact/ to route to the actual form
- Full ADA remediation — alt text on all images, skip nav, form labels and ARIA, focus indicators, contrast fixes, lang attribute
- Schema markup — LocalBusiness + School structured data so your 441 reviews appear as stars in Google search results
- Content cleanup — Remove "Scroll SEO" author credit, fix blog categories, noindex/delete the /test/ staging page
- Performance tuning — Compress images, defer render-blocking scripts to improve page speed and Google Core Web Vitals scores
- Ongoing compliance monitoring — Monthly audits to catch new violations before they become liability
Investment Options
ADA + SEO Remediation
$1,499
Fix every violation — documented and delivered
One-time. Full WCAG 2.1 AA remediation + all SEO fixes on your existing site.
- 301 redirects for all 3 broken nav links
- Fix /contact/ routing to actual form
- Batch alt text on all images sitewide
- ARIA labels on all forms and inputs
- Skip navigation + keyboard focus indicators
- Add
lang="en" + contrast corrections
- Schema markup (LocalBusiness + School + Reviews)
- Remove Scroll SEO author branding from blog
- Noindex /test/ staging page
- Remediation documentation included
Complete Rebuild
$5,999
Brand new site built to enroll — ADA compliant from day one
Custom build. Starts clean — no inherited violations, no patch job.
- Custom enrollment-focused design
- Programs, Why Us & Contact — built right
- WCAG 2.1 AA compliant from launch
- Schema unlocking 441 Birdeye review stars on Google
- Performance-optimized — no more black hero spinner
- Full SEO foundation: metadata, sitemap, canonicals
- $100/mo hosting + maintenance included
- Remediation documentation included
Ongoing SEO
$350/mo
Monthly SEO management — keep climbing
Add-on to either package. We manage your SEO so you stay visible and keep getting applicants.
- Monthly keyword tracking & reporting
- Blog content optimized for search
- Google Business Profile management
- Schema + metadata updates as needed
- Backlink monitoring
- Monthly performance summary
Next Step
15-minute call to walk through the findings together
No pressure — we'll show you exactly what we found and answer any questions. Then you decide.
Chris Correa — (801) 309-8363 — chris@sitedoc.co
Why Site Doc
Site Doc is a Utah-based web agency specializing in ADA compliance and performance-focused websites. We use the DHS Trusted Tester methodology — the same standard used by federal agencies — not automated scanners that miss 60% of real violations. Every remediation comes with documentation you can show legal counsel.