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Mobile App • Event Discovery • SEO Foundation

Driveway

drivewayapp.com — Car Show Discovery App

77
Clicks
3.59K
Impressions
2.1%
CTR
11.5
Avg Position
Phase 1
Foundation
Complete
Phase 2
Compounding
In Progress

SEO + GEO Package — $350/mo

Event schema fixes across 80 pages, city page rebuilds, index growth from 7% to 50%+, ranking progression from position 30+ to page 1 territory. Monthly rank tracking and GSC management.

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The Challenge

A great product Google couldn't see

Driveway is a mobile app for finding local car shows, showcasing rides, and hosting events with QR check-in. The product was solid — 80+ live event pages, a growing database. But Google had only indexed 7% of the site. Event schema dates were malformed, city pages were 15 words long, and competitors with fewer events were outranking Driveway for every search that mattered.

Google Search Performance

Real data from Google Search Console — this is what the foundation work is producing, before a single backlink:

Google Search Console — Last 3 Months Live Data
77
Clicks
3.59K
Impressions
2.1%
CTR
11.5
Avg Position

Position 11.5 — sitting right at the edge of page 1. This is exactly where authority signals (backlinks) push a site over the line.

Growth Trend — Clicks & Impressions May 2026 – Aug 2026
Clicks Impressions

Before & After

Before Site Doc

Pages indexed~7 of 102
City page content15 words each
Event schema datesMalformed
Google rankingsNot ranking
Google Business ProfileNone

After Foundation

Pages indexed54+ and climbing
City page content500-800 words
Event schema datesISO 8601 fixed
Google rankingsPosition 11.5 avg
Impressions (3mo)3,590

The Fixes

  • Fixed malformed Event schema dates — ISO 8601 across all 80 event pages
  • Rebuilding city pages from 15 words to 500-800 words with embedded events
  • Adding city pages for active markets with zero coverage
  • Submitting manual indexing requests for all 102 sitemap URLs
  • Building content calendar: "car shows in [city]" article series
  • Adding BreadcrumbList + FAQPage + ItemList schema to city pages
  • Replacing default cover images with unique event photos
  • Setting up Google Business Profile for local map pack
  • The Process

    1

    Full Technical Audit

    14-point audit covering sitemap, schema, indexation, content depth, competitive gap analysis

    2

    Schema Repair

    One template fix corrected malformed event dates across all 80 event pages instantly

    3

    Content Depth

    City pages rebuilt from 15-word stubs to full local car culture pages with embedded events

    4

    Indexation Push

    Manual indexing requests submitted for all priority pages to accelerate Google's crawl

    5

    Authority Phase (Next)

    Backlink outreach to car culture blogs and event directories to push position 11.5 into page-1 territory

    Results So Far

    77
    Clicks (3 months)
    3.59K
    Impressions
    11.5
    Avg Position
    80
    Event Pages Fixed
    54+
    Pages Indexed
    102
    URLs in Sitemap

    Building a product Google can't find?

    We fix the technical foundation first — then build authority on top.

    Get a Free Quote →

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    This Project

    SEO + GEO

    $350/mo
    • ✓ Geo-targeted landing pages
    • ✓ Monthly rank tracking & reports
    • ✓ Google Search Console management
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