Case Study: Rojas Junk Removal

The Challenge

Generic WordPress site with no local SEO

Rojas Junk Removal had an existing website built by WebConsist on WordPress/Elementor — but it was a generic template with no city-specific landing pages, no blog content, and limited schema markup. The site loaded slowly due to WordPress overhead and wasn't ranking for "junk removal Bakersfield" or any city-specific keywords. Owner Aldo Rojas needed a site that would dominate local search across all 10 cities he serves in Kern County.

Google Search Performance

Site recently launched — Google Search Console data will populate as pages get crawled and indexed:

Google Search Console — Just Launched (Aug 2026)

20

URLs in Sitemap

10

City Pages

4

Schema Types

8

Blog Articles

Full SEO infrastructure deployed — sitemap submitted, schema validated, ready for Google to crawl and rank

Target Keywords	Landing Page
junk removal bakersfield	/bakersfield.html
junk removal arvin ca	/arvin.html
junk removal oildale	/oildale.html
junk removal rosedale ca	/rosedale.html
junk removal delano	/delano.html

All 10 city pages include LocalBusiness schema, FAQ schema, and BreadcrumbList schema. Sitemap submitted to Google Search Console.

The Solution

A complete rebuild from scratch — custom HTML/CSS with zero bloat, designed around their red/black brand, with a full local SEO grid and content engine:

Custom red/black theme matching their truck and logo branding

10 city-specific landing pages (Bakersfield, Arvin, Oildale, Rosedale, etc.)

8 SEO blog articles (prep guides, cost guides, recycling, hoarding)

LocalBusiness + FAQPage + BreadcrumbList + Article schema

Tap-to-call buttons on every page for mobile conversions

Sticky navigation with floating call button on mobile

Quote request form with Telegram alert integration

Process timeline (Book → Load → Done)

Services grid with 6 service cards and icons

20-URL XML sitemap submitted to Google

The Process

1

Competitor Analysis

Analyzed existing rojasjunkremoval.com, identified gaps: no city pages, no blog, no schema, slow load

2

Brand & Design

Custom red/black theme built around their actual truck, logo, and brand colors — not a template

3

City Grid

10 landing pages targeting "junk removal [city name]" with unique FAQs and service area schema

4

Content Engine

8 original articles answering real customer questions: preparation, costs, estate cleanouts, appliance recycling

5

Schema & Launch

4 schema types across all pages, 20-URL sitemap, GSC verification, GA4 tracking

The Results

20

Sitemap URLs

10

City Landing Pages

8